# Business Observability

Simplify critical, real-time business decisions with precision, speed, and context.

[Try Dynatrace](https://www.dynatrace.com/signup/playground/business-observability/ "Dynatrace Playground") [Read the ebook](https://www.dynatrace.com/info/ebooks/how-organizations-drive-value-with-dynatrace-business-observability/ "Read the business analytics ebook")

> Dynatrace gives our engineers the data and the language to talk business risk with our executive leadership. Our CEO even points to Dynatrace as the solution that always gives us the truth.
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> Mark Tomlinson  Senior Director of Observability and Performance, FreedomPay

[See their story](https://www.dynatrace.com/customers/freedompay/)

## **Drive real-time business decisions with automatic IT context​**

- Understand and report on business health, from executive-level overviews to granular details
- Track business metrics, KPIs, and SLOs, automatically in context with IT infrastructure, services, and databases
- Prioritize improvements and automate remediation based on measurable business impact

## **Track, analyze, and optimize business processes**

- Track business KPIs, detect process anomalies, and prioritize optimization opportunities within business processes with full IT context
- Increase efficiency, reduce process errors, and improve customer satisfaction

[Explore business process observability](https://www.dynatrace.com/solutions/business-process-monitoring/ "Learn more about business process observability")

## **Accelerate sustainability and reduce cloud costs**

- Get granular cost and carbon footprint insights with optimization recommendations to help reduce cloud costs and IT carbon emissions.

[Explore cost and carbon optimization](https://www.dynatrace.com/solutions/carbon-cost-optimization/ "Explore cost and carbon optimization")

## Seamlessly integrate compliance into your IT operations

- Drive collaboration across IT, legal, and business teams by connecting compliance-relevant IT assets directly to business processes
- Detect major compliance incidents in real time and automatically classify them against regulatory thresholds using AI

[Learn more about compliance management](https://www.dynatrace.com/platform/compliance-management/ "Explore compliance management")

### Extend your team’s value with expertise-based data analysis and recommendations

The Business Insights team leverages deep Dynatrace expertise to go beyond application performance and unlock more value to drive business decisions.

[Discover Business Insights](https://www.dynatrace.com/services-support/business-insights/ "Learn more about Business Insights")

## Customer stories

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**"We can now correlate performance data across all applications, infrastructure, and dependencies, linking it to user behavior and business processes. This has empowered our teams with actionable insights to proactively identify issues, resolve them faster, and make more informed data-driven decisions."**[Read story](https://www.dynatrace.com/customers/coca-cola-hellenic-beverage-company/)

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**“We see Dynatrace's business events and OpenPipeline as a key enabler for our innovation and future growth.”**[Read story](https://www.dynatrace.com/customers/adt/)

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**“As well as making us more resilient, Dynatrace gives us an amazing look into the CO2 and energy consumption of our cloud environment. With those insights, we can make better and more eco-friendly decisions to become a more responsible business.”**[Read story](https://www.dynatrace.com/customers/zurich-north-america/)

## Learn more about Business Observability

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NEWS\
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**Stay up to date on Business Observability product enhancements, use cases, and customer stories**\
[Read the latest news](https://www.dynatrace.com/news/tag/business-observability/)
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Blog\
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**OpenPipeline: Simplify access to critical business data**\
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[Read the blog](https://www.dynatrace.com/news/blog/openpipeline-simplify-access-to-critical-business-data/)
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Observability Clinic\
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**Dynatrace Business Events: Expanding Observability into your Business Domain**\
[Watch the video](https://www.dynatrace.com/platform/business-observability/#vidyard-bniA1iBJMZTTLGFYcnq1N3)

## Dynatrace Playground

Explore Dynatrace in our public sandbox environment, interacting with sample data without installing software. Create an account to start.

[Explore Playground](https://www.dynatrace.com/signup/playground/business-observability/)

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